LRO Hospitality secures prime Brussels asset in latest strategic acquisition

Archer Hotel Capital completes exit after delivering strong performance uplift through renovation and repositioning

LRO Hospitality the European real estate investment venture backed by L+R Hotels and PGGM, has acquired the Brussels Marriott Hotel Grand Place. The 222-room property is located in the heart of Brussels, just steps from the Grand Place.

The acquisition marks a significant milestone in LROH’s strategy to deploy equity into high-quality hospitality assets across major European capital cities. The Brussels Marriott Hotel combines an exceptional location, strong brand affiliation, and further trading upside following a recent repositioning.

“This is a high-quality asset in a truly outstanding location,” said Henri Wilmes, Chief Investment Officer at LROH. “It aligns perfectly with our investment criteria – a European capital, prime real estate, and a franchise structure that allows us to unlock further value through active asset management. We see continued upside, particularly with the evolution of the surrounding area, including new luxury retail openings directly opposite the hotel.”

The hotel will be operated by L+R Hotels under a franchise agreement with Marriott and includes a landmark McDonald’s tenancy that has occupied the building since 1978, predating the hotel’s opening in 2002.

The transaction was completed in partnership with Archer Hotel Capital B.V., who previously managed the hotel and led a €16 million renovation programme completed in April 2024. The repositioning delivered a substantial uplift in profitability and demonstrated Archer’s ability to execute its investment thesis from acquisition through to exit.

“This sale represents the first full-cycle execution of our post-COVID strategy, and we’re proud of the transformation achieved at the Brussels Marriott,” said Dominic Seyrling, Co-CEO of Archer Hotel Capital. “We’re confident that LROH will continue to build on the hotel’s strong performance and take it to the next level.”

The acquisition closed on 16 September 2025. Archer was advised by HVS Hodges Ward Elliott and DLA, while LROH was advised by Strelia and PwC.

About LRO Hospitality

LRO Hospitality is a specialist investment platform within L+R Hotels, focused on deploying equity into high-quality hospitality assets in key European capital cities. With a flexible approach to ownership structures and a strong track record in asset management, LROH continues to grow its portfolio of strategically located hotels.

About Archer Hotel Capital B.V.

Archer Hotel Capital B.V. is a specialist European hotel investment vehicle jointly owned by affiliates of APG Asset Management and GIC. Established in December 2018, Archer owns one of the highest quality hotel portfolios in Europe, comprising 15 assets with a gross asset value of approximately €3.5 billion. The company focuses on acquiring institutional-quality assets of scale in gateway cities across Western Europe.