Strategic Investors in Distinctive Hotel Real Estate

Archer is focused on acquiring institutional quality assets of scale in gateway cities across Western Europe. The company is competitively positioned in the European hotel investment market, with its specialist team, medium to long-term horizon and high-quality capital sources allowing it to unlock complex investment and value enhancement opportunities.

Archer invests predominantly in operating assets including re-positionings, but will also look at conversion opportunities. The company has strong relationships with the leading international hotel brands but is also open to working with other brands that are able to demonstrate a unique selling point and sustainable competitive advantage.

Since its inception, Archer has consistently delivered above-market returns to shareholders through multiple value-creation levers. Most notably, Archer secured a one-of-a-kind portfolio agreement with Marriott, granting conversion-to-franchise rights for nearly all of its Marriott-branded assets. These rights laid the foundation for the creation of Archer Hotel Management, which now operates approximately half of the company’s portfolio without any conflicting agenda with ownership. Supported by a high-performing operations team and deep expertise in capital expenditure projects, Archer has successfully enhanced profitability and driven long-term asset value across its holdings.